Creating a Mouth-Watering Brand

Fleming’s Steakhouse needed to differentiate themselves from other national chains. So we moved the focus from ambiance and decor to what really matters: their decadent food and culinary expertise.

To start we created a mouth-watering photographic style, which allowed customers to eat with their eyes before ever stepping foot into the restaurant. All branding and collateral were then re-designed to feature the food first.

In addition, we designed a new website to showcase the photography and make reservations more accessible.